Vacation Rental Company Soars into Cyberspace

Watsonville, CA September 22, 2003--Much like the travel agency offices, which were once essential to travel plans, vacation rental companies are headed to cyberspace. BOL, Book Online Vacation Rentals, in Santa Cruz County is embracing this concept and heading into the Internet age with the launch of their new online vacation rental web site.

Simply by logging onto BOL's Internet website, at http://www.bookonlinevacationrentals.com, owners now have a powerful tool to manage their property. The Owner is in complete control and even sets his own rates. Wherever possible, everything is done online and Owners even receive their revenue payments by a secure Internet transfer service.

"By being automated and conducting most of our business online, our overhead expenses will be drastically reduced, allowing us to lower commission rates considerably and pass the savings onto the homeowners. This then allows them to offer lower rates to the Guest. Just another example of how the Internet can be harnessed as a cost cutting tool by increasing efficiency. We still have our reservation department and 800 number to talk to our Guests, answer their questions, and help them book the reservation. The number of calls have dropped dramatically because most Guests obtained all the information they needed to make an informed decision and book right away online